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Digital · Brand · Growth · Content · SEO · UK roles

Marketing Jobs UK

From performance marketing to brand strategy — browse marketing roles across every sector in the UK. Most roles remote-eligible. Apply overnight with Autoply.

Marketing roles in the UK

Salary ranges for UK-based marketing roles in 2026.

Digital Marketing Manager

High

£35,000–£65,000

Google Ads, Analytics, paid social, email

SEO Specialist / Manager

High

£28,000–£55,000

Ahrefs, Search Console, technical SEO, content

Content Marketing Manager

High

£30,000–£58,000

Editorial, SEO writing, CMS, analytics

Growth Manager

Very high

£45,000–£85,000

A/B testing, funnel optimisation, SQL, analytics

Social Media Manager

High

£26,000–£45,000

TikTok, Instagram, scheduling tools, copywriting

Brand Manager

Medium

£38,000–£68,000

Brand strategy, campaign management, agency management

Email Marketing Manager

High

£30,000–£55,000

Klaviyo, HubSpot, Mailchimp, segmentation, CRM

Performance Marketing Manager

Very high

£40,000–£80,000

Google Ads, Meta Ads, programmatic, attribution

Marketing Analyst

High

£28,000–£55,000

SQL, GA4, dashboards, Power BI or Looker

CMO / VP Marketing

Medium

£80,000–£180,000

Full-stack marketing leadership, P&L ownership

CRM Manager

High

£35,000–£65,000

Salesforce, HubSpot, lifecycle marketing, segmentation

Influencer / Partnerships Manager

Medium

£28,000–£50,000

Creator outreach, campaign management, tracking

Marketing jobs by industry sector

Fintech & Finance

Regulated space — compliance-aware marketers valued. B2B and B2C both active.

E-commerce & Retail

Performance and email-heavy. DTC brands hiring aggressively for performance marketers.

SaaS & B2B Tech

Content, demand gen, and account-based marketing in high demand. HubSpot fluency expected.

Media & Entertainment

Subscriber growth and engagement focus. Streaming platforms, publishers, studios.

Healthcare & Pharma

ABPI-regulated comms. Slower-moving but stable. Medical/clinical marketing pays well.

Startups & Scale-ups

Generalist marketers in high demand. Expect to own multiple channels. Equity on offer.

How to get a marketing job in the UK in 2026

Portfolio over CV. Marketing is one of the few fields where a strong portfolio or case study consistently beats a good CV. If you're applying to SEO roles, show rankings you've moved. If you're applying to paid social roles, show ROAS numbers. If you're applying to content roles, show traffic and engagement data. Numbers win.

T-shaped is valued; pure generalists are not. The "can do a bit of everything" marketer is less valuable than someone who owns one channel well and understands adjacent ones. Early in your career, pick a specialty — SEO, paid, email, content — and become distinctly good at it. Senior marketers can afford to be more generalist.

Tools matter, but results matter more. List your tools (HubSpot, Klaviyo, Ahrefs, etc.) but lead with what you achieved with them. "Increased organic traffic 140% in 6 months" is worth 10x more than "proficient in Ahrefs."

Marketing salary negotiation

Marketing salaries vary enormously by sector. Fintech and SaaS pay 20–30% more than media and retail for the same role. If you're moving sectors, research the target sector's bands — not just the role title. Use the salary checker to get your anchor number before any offer conversation.

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